Art has come a long way from the Renaissance to the contemporary; and even to this day art has a very special influence in the lives of all individuals. It is something that is intricately woven into the fabric of each one’s life; there is no way in which your life can be devoid of art. There are a few very upbeat and latest forms of art that include the abstract art, the conceptual art, video art and pop art.
The mere name of Pop art is very interesting and draws attention; it began in the mid 1950 in Britain and later the same year in the United States. This form of art included imagery from the mass culture and popular culture like the advertisements, comic books, etc. There is a regular use of irony in this form of art. Mark Borghi ’s exhibitions feature a lot of examples of this Pop art at his galleries in New York, Palm Beach and Bridgehampton.
The early pop artists included people like Eduardo Paolozzi, Richard Hamilton, Larry Rivers, Jasper Johns and Robert Rouschenberg. Pop art is considered to have evolved as a reaction to abstract expressionism, the form of art that existed at that time, and it kind of expanded the ideas of the previous art forms. Pop art precedes Post Modern art and because it uses images and found objects, it is said to have similarities with the Dada tradition of art.
The images that are presently used in advertising are taken by the pop artists and t is a pop artist who chooses the product labels and logos. Andy Warhol is a reputed Pop artist whose works are displayed at the exhibitions of Mark Borghi , and art enthusiast of New York. His art galleries are specialized in Post- War American art and also exhibit works of sculpture.
The direction of modernism changed drastically with the reintroduction of identifiable imagery, a very popular tool of abstract expressionism. The things that pop artists celebrated were common place people and everyday objects. This is how they elevated the popular culture to a level of fine art. It is probably because of the inclusion of the commercial images that the Pop art has become the most recognizable modern art style.
Perhaps the primary objective of Pop art is to break the boundaries between ‘high’ and ‘low’ culture, this was done to impose the fact that there does not exist any hierarchy of culture when it comes to art and that art has the right to borrow from any source that it wishes to. This is the most influential aspect of Pop art.
The trauma in the soul that the Abstract Expressionists searched for was carried forward by the Pop artists with the difference that the latter looked for it in popular imagery, cartoons and the mediated world of advertising. One of their basic beliefs is that everything in the world is interconnected and it is these interconnections that they endeavor to make literal in their artwork.