This one-week learning adventure is for people who want to understand what differentiates a good brand from a great one, how to create a legacy and what you need to know to succeed globally. This programme will help you to stay up-to-date with the newest trends in the industry, become better at what you do and find new ways to develop your career.
Rather than just describing what to do, these online business courses focus on guiding you through the process of actually doing it in real-time while you’re going through the program—which is the true sign of a strong online business course.
This course will help you evaluate and combine your ideas to create a single, encompassing marketing plan. This plan will include the priorities, resourcing and performance metrics appropriate for your organization. Once complete, you will be able to immediately put this plan in place to drive results.
The exciting part with this hands-on class is that you not only get to hear about ways to grow your professional persona using social media, but you will actually do it! “What Is Social” is the first in a six-course specialization offered by Northwestern University (a top university in the United States). Once you finish this first course, you can continue on with the next steps of the track: Social Media Marketing: How to Profit in a Digital World. (The first course is free; the full track costs $426.)
Entrepreneurial Marketing looks at the basic restraints facing entrepreneurs interested in marketing and selling products. In seven modules, students learn about sustaining competitive advantages, market research, creating a new market, overcoming market resistance, pricing tools and managing customers. This course employs various media for online students, including Web content, lecture notes, assignments and additional online tools. Students should note that all readings may not be available for free online.
Getting a business diploma through distance education can really set up your career. The qualification is versatile and relevant to many jobs. You learn skills which are relevant to any employer, including private companies and government agencies.
Effective marketing is essential to the success of every organization. In fact, anyone who is offering a product or service will benefit from having a marketing brain on their team. Formerly taught as a supplemental module to a business degree, marketing is now taught at universities as a discipline in its own right.
4. eCommerce growth both in urban and rural areas – India’s e-Commerce revenue is expected to jump from $30 billion in 2016 to $120 billion in 2020, growing at an annual rate of 51%, the highest in the world, according to a joint According to TOI “India is the fastest growing e-commerce market: Study“: Source: India is the fastest growing e-commerce market: Study | Gadgets Now
If you have industry experience along with your master’s degree, you may be ready for a marketing management role. In this position you’ll be responsible for market research, product development and promotions and may well have colleagues working under you. Marketing management roles are as well-rounded as marketing consultant roles, with the exception that as a manager you will be in charge of the success of one company only, allowing you to really get involved in just one business or organization. Marketing managers work in a vast range of industries, including fast-moving consumer goods, industrial products, services and the public sector.
You’ll learn all about SEO, blogging, landing pages, lead nurturing, conversion analysis and reporting come together to form a modern-day inbound marketing strategy. This free online marketing course is presented in different modules, where after successful completion of all the lessons and tests, you’ll be HubSpot certified!
While the full specialization costs $49/month for complete access, if you don’t want the projects or certification you are able to search for the individual courses and when you click the “Enroll Now” button choose “audit the course” to get access to most of the course content.
An omni-channel approach not only benefits consumers but also benefits business bottom line: Research suggests that customers spend more than double when purchasing through an omni-channel retailer as opposed to a single-channel retailer, and are often more loyal. This could be due to the ease of purchase and home gadgets for amazon echo wider availability of products.
You need to pass 2 of the AdWords certification exams to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. While not required, it is recommended that all students undertake the AdWords Certification exams upon completing the Digital Marketing Course.
The field of consumer behavior blends elements from psychology, sociology, social anthropology and economics, in an attempt to understand the decision-making processes of buyers, both individually and in groups. If you study consumer behavior as part of a marketing degree, you’ll also cover topics such as relationship marketing, consumer retention and one-to-one marketing. You’ll develop a strong understanding of consumer psychology – a branch of psychology that addresses the influence of thoughts, beliefs, feeling and perceptions of a consumer’s buying decisions.