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all people who want to know how users behave through their websites and other devices are addressed: what sections they visit more ?, who share content, who will make a purchase, but regrets at the last moment?… and to optimize their sites. [+]
This social media course from course platform Canvas Network has ended but you can still sign up and get access to all the course activities, assignments and videos to study at your own self-directed pace.
Available face-to-face or online – enquire for more information. The IDM Award in Digital Marketing is designed to provide you with the most comprehensive entry-level introduction to the fastest growing marketing channel. If you want insights into the core principles that define the concepts…
Jump up ^ Lee, J.; Ham, C.; Kim, M. (2013). Why People Pass Along Online Video Advertising: From the Perspectives of the Interpersonal Communication Motives Scale and the Theory of Reasoned Action. Journal of Interactive Advertising. 13 (1): 1–13. doi:10.1080/15252019.2013.768048.
Alison is a massive online learning community of more than six million registered users, with standards-based and certified courses offered absolutely free of charge. Developed by free online courses pioneer Mike Feerick, Alison was founded in 2007 and was the first MOOC (massive online open course) provider.
Here’s what one student has to say about the course: “After implementing the strategies in the course, I’ve closed a new deal for my freelance services with a software startup for $1,500 per month. I’ve also followed your framework for validating my course idea and got my first sale already.” – Kevin P.
For people working in the corporate sector, or running agencies, or ones who need to strategise around content more than write it will find this course by Northwestern University extremely helpful. The most important part is the global appeal of courses run by coursera and the instructors of this course make it even more worthwhile. This best content maketing course is made up of four 3 week courses on the following topics –
Online marketing expert Tara Gentile demonstrates in her Creative Live course, Market, Launch, and Sell Your Next Big Thing, the best ways you can use email and social media strategically to grow your customer base. She teaches you how to create content that draws the most appropriate clients to your brand.
Introduction to Probability and Statistics for Business teaches students about descriptive statistics, probability models, confidence intervals, controlled experiments vs. observational studies, tests of significance, correlation and regression.
Given that digital is data driven, it is imperative that you understand the kind of metrics which are important and need to be measured to gauge the success of a campaign. The Google Analytics blog is a good place to start. You can also refer to KissMetrics for a more advanced understanding on Analytics.
   •   Accountability & community make all the difference in the world. Whether you have direct access to the instructor for video coaching calls, group Q&A’s or membership in a private Facebook group, the best online business courses all have a level of accountability that goes far above the average “video only” course. The reality is that 100% of people who take online business courses will fail at some point—you’ll hit roadblocks, run into challenges, make mistakes—and having accountability from your instructor or a larger community of other students going through the course with you is what’s going to get you back on track.
Larry Kim is the CEO of MobileMonkey, a chatbot building platform for marketers that enables mobile messaging between businesses and customers via Facebook Messenger. He’s also the founder of WordStream, the World’s top PPC marketing software company. You can subscribe to Kim’s business growth tips by email, or connect on LinkedIn, Twitter and Facebook.
Inbound marketing pioneer Hubspot offers a variety of free Inbound Marketing Certification Program. While their courses are aimed at people in digital marketing and social media industries, if you’re dedicated you can learn a lot about content marketing.
Major companies are increasingly using brand storytelling in their marketing, knowing that stories are the best way to create an ongoing emotional bond with consumers. With these free online courses, you can find out how to create a stand-out brand and use narrative to sell through brand storytelling.
Another podcast, but Freakonomics deals specifically with – you guessed it – economics. No, no, I promise it’s not boring. It deals with the hidden economic situations you’ll encounter in everyday scenarios.
I have the tendency to cringe when I hear the words “Excel PivotTables.” But I also understand how important the use of PivotTables can be in diving into your analytics and making informed decisions about marketing.
Commonly offered as a joint degree or combined honors degree, fashion and marketing looks at the business and financial side of the fashion industry, and how marketing principles and strategies apply to fashion products. You’ll learn how to conduct fashion marketing research and about fashion marketing and brand communication, multi-channel marketing management, international fashion communication, the fashion industry market, and trend forecasting. You may also have the opportunity to gain hands-on experience in the fashion industry, working on professional projects.
Participants will learn the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, lead nurturing, and email marketing, as well as how they all work together for a cohesive and more effective inbound marketing strategy. After the certification exam, graduates receive a badge for their résumé or LinkedIn profile to show they’ve expanded their marketing skills with HubSpot Academy.
Law for the Entrepreneur and Manager – MITOpenCourse – Learn about the legal issues that companies have to face during their existence. The course begins by discussing the basics of business law, and then follows the company through the entire business lifecycle.
Gain a strong foundation in the core concepts of digital marketing and become a specialist in email must have gadgets for at home brewing social media marketing. Gain an overview of social media platforms, analytics, email marketing, SEO, PPC, mobile marketing and analytics. Learn how to strategise for social networks and manage…
Now that you know that no other way, you start to look for training institutes or online and you tried to learn by yourself. Great! and you watched some videos online, followed some blogs and signed up for Lynda and several other courses even great! Something tells you that you are still not confident, what is it? why
Email 1K is a free 30-day email course provided by Sumo.com founder, Noah Kagan, along with some other email marketing experts. It teaches you steps to follow to double your mailing list. It covers topics such as optimizing your home page, reverse engineering great content, guest posting, giveaways and conversion optimization.

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