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Open Culture editor Dan Colman scours the web for the best educational media. He finds the free courses and audio books you need, the language lessons & movies you want, and plenty of enlightenment in between.
Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.[2] As digital platforms are increasingly incorporated into marketing plans and everyday life,[3] and as people use digital devices instead of visiting physical shops,[4][5] digital marketing campaigns are becoming more prevalent and efficient.
So these are what we think make up some of the 10 Best Content Marketing Online Courses for  2018 available on the web. Do share the list with your friends if you found it useful. And don’t miss signing up for our fortnightly newsletter to stay up to date with all such news and updates.
On the Online Campus, you’ll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you’re experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.
As an account manager you will be in charge of overseeing the smooth running of an advertising or marketing campaign, from briefing designers to managing budgets and maintaining good relationships with clients. You’ll often manage a portfolio of accounts, using contacts to generate new business and engaging in product management tasks.
Have you ever caught yourself humming an infectious jingle or found yourself repeating the slogan of an advertisement? Have you ever watched Mad Men and thought you would love to put together an ad campaign that would shake up how we perceive a product or service? Do you have an amazing product or service, but don’t know how to share or promote it? If so, you may want to think about taking an online marketing course that could change your career trajectory or even help you earn a large amount of revenue for your entrepreneurial efforts.
During this type of education students communicate with the faculty and other students via e-mail, electronic forums, videoconferencing, chat rooms, bulletin boards, instant messaging and other forms of computer-based interaction.
EdX is an online learning platform trusted by over 12 million users offering the Writing for Social Media Certificate in collaboration with University of California, Berkeley – UC BerkeleyX. This course provides a framework for writing for social media by focusing on purpose, content and audiences, helping you be more effective at using these powerful platforms to deliver your messages. 
Explore a wide range of business skills from project management and negotiation to leadership skills and online marketing strategy. Our professional development tutorials can help you learn SEO, spreadsheets, word processing, and more.
Branding does not only involve the visual aspect: it is a question of managing how the brand wishes to be perceived. This implies working on all its attributes, not only its graphical presentation, and must include all those contact moments when the brand is interacting with its audience. Branding is the most effective way of getting through to the consumer and establishing a relationship between that consumer and the brand that is both rational and emotional…. [-]
EdX is an online learning platform trusted by over 12 million users offering the Supply Chain Technology and Systems Certificate in collaboration with Massachusetts Institute of Technology -MITx. Learn how technology is used in supply chain systems from fundamental concepts to innovative applications – part of the MITx Supply Chain Management MicroMasters Credential.
Aimed primarily at an audience of beginners, the program does a good job of introducing novice digital marketers to the world of online marketing. But the course’s open availability, lack of mentored guidance and access to expert instructors make completing the specialization challenging for self-learners. Unlike some of the other courses on this list, Coursera’s offering does not include on-demand support for premium customers.
Alpine Center offers the 5-course Sales & Marketing Specialization Online/ Distance Learning in co-operation with the Educational Institute of the American Hotel and Lodging Association. The distance learning programme is particularly beneficial for industry professionals who: have accumulated experience; require further certification for advancement or promotion in their particular field; and are constrained by time and distance from attending regular classes. Enrolment in this programme can begin at any time.
 Coursera: Do you want to learn from one of the top business schools in the world? The Wharton School of Business at the University of Pennsylvania offers a unique, introductory instructor-led course, “An Introduction to Marketing,” that will teach you the fundamentals of marketing through this amazing MOOC.
“I decided to try an online certificate program because it fit my life and provided me with an Ivy League credential. While I was a little unsure what to expect with learning online, it turned out to be the best decision I could have made. The instructors and other students were really dialed in. They always pushed you to the next level, provided unique insights, and answered your questions with real breadth and depth. ”
Just published my online course in Viral Marketing for free. I decided I had earned enough on it. It has been up for about a month, have about 1200 participants from about 40 countries. WordStream is used as one of the tools in the maintenance and monetization phases of the viral process. If possible, I would love to write a guest post on how to use keyword research in order to make content go viral.
Organizational Analysis – – Coursera – You electronic gadgets to make at home work with cases involving organizational struggles, school systems and politicians struggling to reform various organizations. Ten weeks are spent weighing the value of several organizational tactics and a practical application of each.
Marketing is a crucial function in any business or organisation and is increasingly important in the modern globalized economy. Marketing online can help your business reach new customers and increase brand awareness. Achieve relevant knowledge and skills in all aspects of digital and social media, public relations and market research, strategies and management. There’s little doubt that marketing skills are vital in today’s business world. Products and brands large and small need a solid, experienced marketing professional behind them. In these free, online marketing courses from Alison, you will receive online sales training in sales and marketing courses such as Web Business Development and Marketing, Fundamentals of Marketing Your Business Online, Understanding Your Customers to Drive Sales and more. Get started with Alison’s online marketing courses today.
Here’s what one student has to say about the course: “After implementing the strategies in the course, I’ve closed a new deal for my freelance services with a software startup for $1,500 per month. I’ve also followed your framework for validating my course idea and got my first sale already.” – Kevin P.
In marketing, this place is the marketing channel. Channel function, design and strategy will all be explored and applied to real-life cases. You will define marketing channels and learn how to leverage them to deliver messaging to potential consumers.

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