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Learn to customize filters, tags, segments, and even the data that flows into Google Analytics, to generate better reports about your web traffic and make more intelligent decisions about where to focus your marketing efforts.
As you’d guess, international marketing approaches marketing at global level, recognizing that there are differences in consumer behavior, values and needs in different world regions. Specializing in international marketing will mean looking into the marketing issues that can arise during the export, franchising, joint venture or full direct entry of an organization into a new region. You’ll learn about understanding regional differences, how to use existing marketing strategies effectively in new markets, how to carry out market research on a global scale and how to evaluate the cost-effectiveness of marketing in different locations.
Digital marketing skills are critical not only to those actually working in the field but also to entrepreneurs. Even if you’re past your very early startup days and have a marketing team, the most successful founders have a working knowledge of each aspect of the business and can provide knowledgeable oversight of digital marketing campaigns.
This What is Social Course is a part of the Social Media Marketing Specialization offered by Coursera in partnership with Northwestern University. The “What Is Social? MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies.
Whether you just need a quick beginner’s primer or are ready for a deep dive into advanced digital marketing topics, you are sure to find something to match your learning style and your needs. So choose your training and get started.
Industry Case Study Exercises – For each of the core modules, participants will do a hands-on exercise based on a real-life industry case study. These 60-hour case study exercises are of various brands such as Cadbury Dairy Milk, Carwale, Microsoft, Myntra, ICICI Bank & Puma.
Cross-platform measurement: The number of marketing channels continues to expand, as measurement practices are growing in complexity. A cross-platform view must be used to unify audience measurement and media planning. Market researchers need to understand how the Omni-channel affects consumer’s behaviour, although when advertisements are on a consumer’s device this does not get measured. Significant aspects to cross-platform measurement involves de-duplication and understanding that you have reached an incremental level with another platform, rather than delivering more impressions against people that have previously been reached (Whiteside, 2016).[37] An example is ‘ESPN and comScore partnered on Project Blueprint discovering the sports broadcaster achieved a 21% increase in unduplicated daily reach thanks to digital advertising’ (Whiteside, 2016).[37] Television and radio industries are the electronic media, which competes with digital and other technological advertising. Yet http://asiashift.com/news/overstock-clearance-sale-company-stockclearanceguru-celebrates-successful-launch/0052164/ advertising is not directly competing with online digital advertising due to being able to cross platform with digital technology. Radio also gains power through cross platforms, in online streaming content. Television and radio continue to persuade and affect the audience, across multiple platforms (Fill, Hughes, & De Franceso, 2013).[40]
Seth Godin is a renowned author and blogger who has been inducted into the Direct Marketing Hall of Fame. His Premium Skillshare course, The Modern Marketing Workshop, is firmly aimed at the marketer of today. It teaches you the four building blocks of modern marketing and the relevant terms that underpin them. Seth tries to show you how marketing truly works in the 21st Century. You will ultimately prepare a marketing plan for your own business.
Managerial Psychology – MITOpenCourse – This online class will introduce you to basic behavioral science theory, tools and methods. You will discover the best opportunities to both use and apply them to problems that you will run into in your work and career.
Analyzing Projects and Organizations – MIT OpenCourse – You will learn how to understand the rationality behind the way that organizations and programs behave. You will also learn how to be both comfortable and analytical with a live organizations.
In this online business course on CreativeLive, Make More Money and Discover Your Worth, instructors Sue Bryce and Tiffany Angeles focus on how to price yourself, bring in higher paying clients and promote your brand to a wider audience of potential new customers. In this online business course, they also discuss how to turn your personal hurdles into your unique advantage and how to be more positive about your position in the marketplace. They examine the unconscious ways you have driven money away, giving you a more clear glimpse into unlocking your dreams.

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