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Over the past 8 years, more than 100,000 people from over 100 countries have participated in Google’s Online Marketing Challenge. It’s an online course with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video, making it one of the more comprehensive courses for beginners. However, it’s also unique in that Google gives learners a $250 AdWords budget to use over a three-week period, to run an online advertising campaign for a business or not-for-profit. The most successful learners can even win prizes from Google.
Below are 32 free online courses you can take to beef up your skill set. These offerings vary in time commitment, but many are self-paced so you can work on your own schedule. We’ll fill you in on the details below, or you can also skip ahead to check out classes in the following categories:
On registration, you will receive participation details for 6 months live instructor-led online digital marketing course. You can attend these sessions from anywhere. There will be 2 types of sessions:
Given​ ​the​ ​dynamic​ ​nature​ ​(i.e.​ ​there’s​ ​continuous​ ​variation​ ​in​ ​demand​ ​for various​ ​skills),​ ​you​ ​run​ ​a​ ​risk​ ​of​ ​career​ ​stagnation​ ​if​ ​you​ ​don’t​ ​learn​ ​various ​areas​ ​early​ ​in​ ​your​ ​career.
 The Open University: Do you want to learn from an organization dedicated to free, open-source information and education? The Open University offers hundreds of amazing courses, as well as great open-source materials that can help you learn more about anything. The Open University has some amazing courses in marketing that you shouldn’t miss—these self-paced courses cover smart home gadgets that work with google home and advanced-level topics that will challenge and allow you to articulate marketing ideas in a constructive, analytical way.
Smart marketers make use of new SEO strategies to better target prospects; they adjust their messaging based on metrics; they walk a fine series on social media to boost their presence and ensure their particular messages are perfectly suited to every audience. In other words, they will move quickly and expertly and they can never stay in place for long, lest that they fall behind.
Introductory Business Law – Education-Portal.com – This class will help you to prepare to take the Introductory Business Law CLEP exam. You will learn about constitutional law, contract formation and employment law.
The length of study time naturally depends on a number of factors. It is unlikely that a module can be completed in less than 45 hours study. We recommend that you put aside at least 4 to 6 hours a week for the duration of each module. For a module delivered over 10 weeks, that will involve 40 to 60 hours. Additional time may well be needed nearer the exams in order to consolidate your learning (if applicable).
110 Assessments: Koderey Techstack provides course of 28 modules with 48 assessment tests and the course of 55 modules with 110 assessment tests and also provides with live projects to its students to go through the practical knowledge. The foremost advantage of this course is that they will lead you in depth knowledge of digital marketing.
Take your career in a new direction. Earning your business degree online or on campus will help you stay relevant in the ever-changing business world. For more information, fill out the request for information form and we’ll put you in touch with an enrollment representative promptly.
In Turn Your Service Into a Product, Tara Gentle provides you with the necessary steps to transform the process of providing a service—say content marketing for example—into a product, program, book, or class you can sell. This online business course is perfect for freelancers, consultants or even full-time employees that have built powerful skills or perfected their craft and now want to productize that skill into a format that allows for selling in a more scalable manner beyond just one-on-one consulting. In this online business course, Tara focuses on how you can do this without burning out, working harder or risking many financial resources. She targets this course at business owners who already deliver a service and are working out a way to perform better with less stress.
Whether writing turns into a full-time career for you or just a fun project to tackle on the side, the folks at Contently are happy to help prepare you to pitch your content ideas to brands both big and small.
Management Skills & Leadership Development – Master Class Management – Our free online management training and leadership skills course will teach you management concepts, leadership styles, and the fundamentals of a mini-MBA business management certifications program. It is the perfect management training solution for busy professionals who need to balance work, family, and career building.
HubSpot Academy offers an incredibly comprehensive digital marketing course that currently has more than 3,000 students participating at Udemy. Over 4.5 hours of instruction in 38 lectures are included in the low, low course price of completely free.
“I decided to try an online certificate program because it fit my life and provided me with an Ivy League credential. While I was a little unsure what to expect with learning online, it turned out to be the best decision I could have made. The instructors and other students were really dialed in. They always pushed you to the next level, provided unique insights, and answered your questions with real breadth and depth. ”
Groups, Mobs and Teams in Organizations – Education-Portal.com – Do you wonder why some organizations work better together than others? This is often because not all groups are teams, and not all teams are group. This course will explain the many different types of employees that you will find in organizations.
How to Frame a Business Case – Open University – This class will provide you with helpful reading strategies that will help you to put together a compelling business case. You will learn how you should use the most key business concepts to analyze your business situation.
SEO 101: This course covers the core skills that every SEO needs to understand. Beginners should start with the first module in this section and work down the list of modules. Intermediate and Advanced users can tackle modules in any order.
7. Budget if the course fee is 1 Lac, consider these expenses too, travel, get together, dining. Keep an additional 50,000. Keep in mind this is an investment for your future career, plan ahead and investment should yield you returns down the lane
The specialization consists of 6 social media courses that you must complete along with projects that help you apply what you learn and a certificate from Northwestern University to highlight your new skills on your resume or LinkedIn.
Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image. Brands that represent themselves in an anthropomorphizing manner are more likely to succeed in situations where a brand is marketing to this demographic. Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty, it is possible that people with high uncertainty avoidance, such as the French, will particularly appreciate the high social media interaction with an anthropomorphized brand. Moreover, digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually.[29]
Michelle Ward, also known as The When I Grow Up Coach, offers dream career guidance to creative women. She taught a great online business course on CreativeLive that I had the opportunity to work with her on called, Ditch Your Day Job, which she subtitles “A Step-by-step Online Course To Leaving Your Boring Day Job And Launching A Career You Love.” The online business course focuses on creating a simple plan for getting your business started (even if it’s a phone case business), establishing an emergency fund and identifying your existing sources of help and support.
EdX is an online learning platform trusted by over 12 million users offering the Business Writing Professional Certificate in collaboration with University of California, Berkeley – UC BerkeleyX. Enhance your writing skills as you learn how to craft clear, effective messages to better communicate in a business environment.
The University of California Irvine offers several free business courses in English and Spanish through their OpenCourseWare site. Courses are broken down into lessons, and include optional reading lists for students who want to dig deeper into the course subjects.
all people who want to know how users behave through their websites and other devices are addressed: what sections they visit more ?, who share content, who will make a purchase, but regrets at the last moment?… and to optimize their sites. [+]
Second, you nurture skills which have been applicable in the real world. Simplilearn provides access to virtual ruse with their Mimic Pro environment (powered by real-world Yahoo data) so you can step into moccasins of a real digital marketing expert, run marketing experiments, make virtual campaigns, conceptualize shoring pages, and conceptualize different key tasks using electronic memory. You’re also encountered with more than 40 digital advertising tools and learn how rely on them in on real jobs.
Taught by Kevin Hartman, Head of Industry at Google, this free marketing course on “Digital Analytics” focuses on the specific data collection, analysis, and visualization techniques used by the world’s top brands. Unlike some of the other analytics classes offered online, this one focuses specifically on marketing.
Thanks Brian for sharing this huge list of free digital marketing stuff. This is really the place students and learners need to check out. I am sharing this on my FB page so that people can come and utilize this to their benefits.
Analytics AppliedAnalytics SetupContent CreationContent OutreachE-CommercePPC Advertising – SearchPPC Advertising – Display NetworkSearch Strategy and PlanningSEO – ContentSEO – SetupUser Focused Design

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