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Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
Henry Mintzberg’s Managerial Roles – Education-Portal.com – Learn about all of the roles that a manager has in a business or organization. This lesson by Henry Mintzberg tells you about the 10 specific managerial roles that we normally see in most businesses. You will learn what each one is and the lessons that are associated with each.
Entrepreneurial education is slowly but surely becoming more mainstream. Traditional universities are offering entrepreneurs more tools than ever before. But education start-ups such as Coursera and Udacity have taken this a step further–offering in-depth classes on entrepreneurship taught by industry heavy-weights such as Silicon Valley serial entrepreneur Steve Blank for free.
The ability to use social media to get people’s attention, build an engaged audience and express your personality is becoming an essential digital skillset in the 21st-century knowledge-based economy.
** This is an Endorsed Digital Marketing Diploma (Level 4)***You will get Endorsed Certificate* from ** an Ofqual regulated awarding organisation ** Do you have interests in digital marketing? Inspire London College offers you the golden opportunity by presenting you a Level 4 Diploma in Advanced…
Zero Cost Marketing Strategies: Official Primer Course. While seemingly a bit hokey, the 4.5 stars and 25,000+ enrolled students prove that there’s plenty of solid info in this course to make it worth your while.
The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field.
I’m keen on going back through the post and making sure that all of the courses are truly “free” for everyone. I think with this one, the course materials were free, but to get access to the official certificate, that was a paid option.
In case you already know what topics you want to learn or which domain you want to specialize in, you can consider Market Motive’s Digital Marketing Expert Pass. It allows you to access the entire content of Simplilearn’s Digital Marketing Specialist course on a must have smart home gadgets model.
Nathan Latka, the CEO of Heyo, uses Facebook Marketing for Small Businesses to teach small business owners or freelancers how to take full advantage of Facebook. He shows how you can attract potential customers, turn them into fans and then drive sales. He shows you how to manage your Facebook page efficiently and effortlessly.
This five-week course, taught by Jeanne Liedtka of the University of Virginia, aims to ignite both the right and left sides of entrepreneurial brains. “Creative people don’t just wake up in the morning and have a great idea,” Liedtka says in a video on the site. “There in fact is a process and a set of tools that all of us can learn that can help us be successfully creative.”
Marketing is the art of publicising and communicating the value of a particular product or service. It is therefore intrinsic to the idea of business, and business is one of the main drivers of a country’s economy. This table includes Advertising, Sponsorship and more.
Customers are the lifeblood of any organisation. Without customers any organisation would cease to exist. Marketing manages the organisation’s relationship with customers. If you do not understand marketing you cannot understand business.
Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications.[32] Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation.
This Business Writing Course  is a part of the Effective Communication –  Writing, Design, and Presentation Specialization offered by Coursera in partnership with University of Colorado at Boulder.   Writing well is one of the most important skills you can learn for success in the business world.
This digital marketing course from UCT will teach you how to reach the right audience by mastering internet marketing skills related to targeting, personalisation, and crafting a cross-platform brand narrative.
To enrol on your short course today, simply visit our partner website Edology.com, where you can also find out more information about studying online and read about career opportunities across a wide range of industry sectors.
The SEO Specialist Pros program is designed to transform you into an effective, industry-ready SEO professional. You’ll master several facets of SEO, including onpage SEO, link building, content advertising, web analytics and comprehensive project experience with inbound advertising initiatives.
“I am not in marketing, but in my current capacity, it made look at things from a different perspective. The way I see it is it is indispensable for anyone dealing with people, and being in IT consultancy, how to get their buy in in programs and projects, and how to promote ideas taking into account the people component. ”
Starting My Own Business – SmallBizBee – This popular, free course is ideal for the entrepreneur who wants to start their own business. Some of the key elements of the course include deciding on a business, the business plan, home based businesses, financing and licenses and permits.

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