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Participants will examine the concept of branding through a strategic lens to understand why brands are so valuable, and explore the many factors that contribute to that value. You’ll learn that creating a memorable brand takes much more than just developing a strong image. Through the concept of brand equity, you will explore the various aspects of a brand’s success that are created internally, and influenced externally by consumers.
MIT OpenCourseWare might be the next best thing to getting an MIT education for free. Through these free online publication, students can find bachelor-level and master-level courses business courses offered by MIT’s Sloan School of Management
This Business Foundations Specialization is offered by Coursera in partnership with University of Pennsylvania. In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education.
Business to Business Marketing: This course will include an overview of raw materials suppliers, manufacturers and middlemen as well as the basics of industrial demand, marketing intelligence systems and analysis, product and service best practices.
Marketing practice has a strategic nature and hence marketing education gives you capabilities to succeed in strategic management also at international level. Our professional focus lies in customer and network relationship management, but marketing education in the Oulu Business School equips you also with abilities to enter into doctoral education and to apply scientific knowledge in the practice of marketing at any organization. [+]
The ability to use social media to get people’s attention, build an engaged audience and express your personality is becoming an essential digital skillset in the 21st-century knowledge-based economy.
Working on a lot of content but not sure whether it is reaching your desired audience? Have a ecommerce website/mobile app and you want to optimize your operations for a greater ROI? This certification from Google will give you that Eureka moment! This video-format course is structured across 4 different modules: Digital Analytics Fundamentals, Google Analytics Platform Principles, Ecommerce Analytics and Mobile App Analytics Fundamentals. My only suggestion – Practice as you learn.
Digital Skool is an abode for aspiring Digital Marketers to explore their interests in Digital Marketing and take them to the next level. With the increasing knowledge gap hypothesis in the field, Digital Skool endeavors to minimize it, and hone the skills for an ever thirsty market, where demand always out beats supply.
By enrolling in a good course, you have a better chance of completing the program and achieving excellent learning outcomes. You should come away from the course with both a qualification and confidence in your new business skills.
Great Article on free online marketing course. I have done a lot of http://www.cleveland19.com/story/37622080/news online and found great resources and tools for Online Marketing and how to promote your business using social media, PPC advertising and more. Follow the experts and take advice from successful businesses and follow their lead.
The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns Quantitatively or Qualitatively. Quantitative metrics may include Sales Volume and Revenue Increase/Decrease. While qualitative metrics may include the enhanced Brand awareness, image and health as well as the relationship with the customers.
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer’s recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[34] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
Copyright Clarity. Discusses myths and misinformation about copyright law and fair use. Definitely useful for learning when you need to ask permission to borrow content, how to use Creative Commons licensing responsibly, etc.
ALISON offers free online classes in various professional skills users can take at their own pace. In the Diploma in Social Media Marketing course below, students can get into the nitty-gritty and big picture views of different skills of different topics — just check out one of the many modules:
Copyblogger is a content marketing company that creates content about content (so meta). Its blog provides a ton of great resources about digital marketing, and this class, Internet Marketing for Smart People, is made up of ebooks and emailed lessons and other course materials. Copyblogger espouses four pillars of content marketing success, which it delves into over the course of this class.


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