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ALISON offers free online classes in various professional skills users can take at their own pace. In the Diploma in Social Media Marketing course below, students can get into the nitty-gritty and big picture views of different skills of different topics — just check out one of the many modules:
Udemy is another online learning platform that focuses specifically on courses related to skill building for working professionals. One thing to note about Udemy: The classes we’ve highlighted are free, but it offers a myriad of other paid options for as little as $10, in some cases. If you have a good experience with a free course, it could be worth a small investment to deepen your skills, too.
Hooked: How To Build Habit-Forming Products focuses on the psychology and science behind building habit-forming products, that keep on encouraging your customers to return. Neil Eyal has based this course on his bestselling book of the same name. He focuses on the intersection between psychology, technology, and business. He teaches you how to build products and experiences that are inherently sticky, leading to you enjoying regular repeat customers.
The Coursera specialization is part of the University of Illinois Master’s of Business Administration degree program. The MBA methodology becomes apparent in many of the theory-based course modules, but as digital marketing is a hands-on discipline, it would have been better if practical application was in-built into each element rather than coming at the end.
I never knew an online course could be so hands-on. Creating digital ads, writing a blog and seeing how a SEM bid process on keywords actually looks are just a few examples of how this course has provided value to my career.
   •   Multiple points of view are a must. Any online business course that’s teaching you a particular skill, strategy or system in a complete vacuum without the input and experience of other experts in the field won’t be very well-rounded. All of the best online business courses I’ve taken have featured interviews, case studies and contributions from other industry experts & entrepreneurs who bring their own unique experiences and viewpoints to the table—which helps add more perspective and even more years of real life experience for students to learn from. This has become a core component of my own online business courses too.
Summer of Marketing is another free Noah Kagan online business course that’s worth it’s weight in gold. Noah sends you emails over a 12-week period, each one focusing on a particular area of marketing. He provides actionable tips and ideas, building up from a beginner level to some quite advanced marketing topics near the end. Each lesson includes an actionable exercise you can put into practice for your own business, whether it be offline or online.
Annual average salaries for SEO experts in the U.S. range from $100,000 to $110,000. Graduates of this course will be positioned for highly sought after jobs such as SEO manager, content marketing specialist, and much more.
This online business course compilation brought to you by Michigan State University is what they call a specialization— in this case a series of mini-business courses covering a particular topic. This How to Start A Business specialization covers topics on mindset, ideation, planning, action and strategy which are all essential to becoming an entrepreneur. There are six distinct courses in this free specialty program:
Whether youre already in the marketing discipline or looking to change careers and develop skills that will provide you with new focus and inspiration, digital marketing has a great deal to offer. Be sure to take the time to determine what skills you’ll have to have and what courses can easily meet your needs for the right price. No matter what, you’ll be happy with the number of on the net training options available these days, and you’ll be delighted while using career opportunities soon being on the horizon.
Email 1K is a free 30-day email course provided by Sumo.com founder, http://newsonexpress.com/news/overstock-clearance-sale-company-stockclearanceguru-celebrates-successful-launch/0052164/ Kagan, along with some other email marketing experts. It teaches you steps to follow to double your mailing list. It covers topics such as optimizing your home page, reverse engineering great content, guest posting, giveaways and conversion optimization.
In order to expand his digital marketing skillset, Rohit Uttamchandani joined our Digital Marketing Certification (CDMM) in Nov 2013 I am proud to share with you that he’s today one of our star trainers.
Available face-to-face or online – enquire for more information. The IDM Award in Digital Marketing is designed to provide you with the most comprehensive entry-level introduction to the fastest growing marketing channel. If you want insights into the core principles that define the concepts…

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