Buffer’s Social Media Week of Webinars isn’t exactly a course — it’s a series of live webinar recordings on YouTube — but the videos are chock-full of current and valuable information for social media marketers from the experts. Topics include Instagram and Facebook marketing and how to do public relations on social media.
Udacity offers two options for digital marketing training. The Nanodegree program is a full-immersion, full-feature learning experience suited for someone seeking a digital marketing career after graduation. The program offers you the opportunity to master platform-specific skills, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem.
Constant Contact’s Social Media Quickstarter emphasizes opportunities to integrate email with social media marketing, to maximize the impact of both channels. In a series of step-by-step lessons, learners can study digital marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, blogging, and online listings and reviews sites. The way the courses are structured makes them perfect for beginner-level marketers, with components such as glossaries and how-to guides, combined with practical examples of the lessons at hand in action.
Google Online Marketing Challenge. Is there a better source to learn about online marketing than the big G itself? Google’s Digital Marketing Course is packed with video tutorials on everything from SEM, AdWords, social networks, video networks, mobile strategy, and more.
A sales manager supervises a team of sales staff. As sales manager, you’ll strategically divide up territories or sectors of the target market among the sales team members, making sure the members are fulfilling their quotas. You’ll also hire and train new sales team members, manage incentives programs, develop marketing campaigns and make sure sales plans are implemented and sales targets are met.
In order to engage customers retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer. Exchanges are more non-linear, free flowing, and both one-to-many http://markets.financialcontent.com/pennwell.laserfocusworld/news/read/35871325 one-on-one. The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.
Learn how to use the best SEO practices to increase your traffic and thereby your profit. Our internet marketing courses offer you more than 50 detailed lessons that explain SEO process from keyword research, on-the-page optimization, linkbuilding to tracking your ranking positions. Each thematic set of lessons ends with a list of recommended resources and assessments that grade your success in studying.
Influence is power…..Learn why influencers are so important for modern brands, how to implement an effective influencer marketing strategy, and ultimately, how to harness the power of influencer marketing.
Other popular marketing topics include: brand management, business sustainability, business-to-business marketing, buyer-supplier relationships, consumer and marketing ethics, creativity in marketing, customer relationship management, data-based marketing, financial skills for marketers, innovation and new product development, integrated marketing communications, marketing analytics, negotiation skills, quantitative methods for business, research methods, retail marketing, services marketing, transformative consumer research, understanding consumers and markets, understanding the C-suite and understanding the marketplace.
“The marketing course was highly “real world” in its approach, and the content was immediately applicable to my daily work. The program exceeded my expectations for both content and delivery (access to faculty was excellent). ”
Claire Wasserman, founder of Ladies Get Paid, an organization helping women achieve their professional goals, and Justin Gignac, co-founder of Working Not Working, a community of quality creatives, combine to teach Going Freelance: Building and Branding Your Own Success. This course is an overview of what it means to go freelance. It includes topics on developing a strong body of work, crafting a portfolio, marketing yourself on social media, pitching, authentic networking, and setting yourself up for financial success.
Open Culture editor Dan Colman scours the web for the best educational media. He finds the free courses and audio books you need, the language lessons & movies you want, and plenty of enlightenment in between.
Other marketing topics you may choose to specialize in include: advertising research, business-to-business marketing, integrated marketing communications, luxury brand management, public relations, sales management and operations, social marketing and statistical applications.