Fortunately, there are other options. There are dozens and dozens of online courses available to entrepreneurs, often taught by those who have already been successful in the business world. Many of them are even free! There’s no excuse to not invest in yourself. Here are 20 free online courses worth taking in 2016 to become a better entrepreneur:
These courses will look at how to view the service industry in terms of marketing potential, as well as trying to define who your customers are and could be. Be sure to check these courses out if you want to maximize the success of your business!
Coursera’s Digital Marketing course, University of Illinois at Urbana-Champaign. Free and there is a specialization certificate available if you complete all five courses and the capstone project: https://www.coursera.org/special…
One level down from a marketing executive, a marketing assistant again contributes to the creation and tracking of campaigns. Tasks could include organizing and analyzing market research, compiling financial and statistical information such as budget spreadsheets, writing press releases, reports and company brochures, arranging promotional events, assessing the results of marketing campaigns, assisting the marketing manager in writing reports, helping to drive online traffic by producing online content, liaising with external agencies and communicating with clients.
LinkedIn doesn’t offer any designed courses, but the content on LMS website can help you understand various ways through which LinkedIn can help market content to targeted set of audience through LinkedIn Sponsored content, Sponsored Inmail, dynamic ads, display ads and text ads. Each of these 5 sections consists of an overview guide, case studies, data sheets, additional resources.
Typically marketing degrees last three to four years at bachelor’s level, but in some countries it is possible to do a two-year associate’s degree (also called a foundation degree) and still qualify to work in a marketing position. A bachelor’s degree is generally more likely to lead to higher paying jobs with more responsibility.
The cost of this program is $1, 199 and offers access to more than 35 live, instructor-led online classes conducted simply by expert trainers. You also obtain access to high-quality eLearning content, ruse exams, a community moderated by simply experts, and monthly support sessions by thought management. This course also comes with an apple ipad tablet Mini to provide ease of gain access to and learning on the go.
If you like to browse, sort and find your own path in your spare time, Lynda.com’s smorgasbord of Marketing Training + Tutorials might be right for you. This isn’t a structured course and doesn’t result in a certification, but at just $24.99 per month, its price point makes it a good choice for beginners testing the waters (you’ll pay more to access downloadable assets).
The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. [+]
The Australian College of Commerce and Management offers an online Diploma of Business. You can also study for a Cert II, III or IV qualification. The course is self-paced and can be started any time of year. Among the available subjects are: prioritising strategies, risk management, operational planning, running meetings, document development, conference planning, marketing, payroll processing, admin systems and quality management. Tuition fees are cheaper than average for this type of course.
Understanding Mobiles: Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64% of the time US consumers are online (Whiteside, 2016). Apps provide a big opportunity as well as challenge for the marketers because firstly the app needs to be downloaded and secondly the person needs to actually use it. This may be difficult as ‘half the time spent on smartphone apps occurs on the individuals single most used app, and best gadgets for stay at home mom 85% of their time on the top four rated apps’ (Whiteside, 2016). Mobile advertising can assist in achieving a variety of commercial objectives and it is effective due to taking over the entire screen, and voice or status is likely to be considered highly; although the message must not be seen or thought of as intrusive (Whiteside, 2016). Disadvantages of digital media used on mobile devices also include limited creative capabilities, and reach. Although there are many positive aspects including the users entitlement to select product information, digital media creating a flexible message platform and there is potential for direct selling (Belch & Belch, 2012).