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Another disadvantage is that even an individual or small group of people can harm image of an established brand. For instance Dopplegnager is a term that is used to disapprove an image about a certain brand that is spread by anti-brand activists, bloggers, and opinion leaders. The word Doppelganger is a combination of two German words Doppel (double) and Ganger (walker), thus it means double walker or as in English it is said alter ego. Generally brand creates images for itself to emotionally appeal to their customers. However some would disagree with this image and make alterations to this image and present in funny or cynical way, hence distorting the brand image, hence creating a Doppelganger image, blog or content (Rindfleisch, 2016).
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This course will help just about anyone – from journalists to technical writers to developers to aspiring bloggers – create content that really engages and converts online. It also will teach you the skills needed to accommodate the requirements of online readers through web design, writing style, structure and SEO.
EdX is an online learning platform trusted by over 12 million users offering the Business Writing Professional Certificate in collaboration with University of California, Berkeley – UC BerkeleyX. Enhance your writing skills as you learn how to craft clear, effective messages to better communicate in a business environment.
Online education and certification offered by professional teaching organizations can be a lifesaver pertaining to marketing professionals. They give you abilities proven to be effective in the employees, taught by experts finding your things at home gadgets have live and breathe the stuff. You stay current with the latest tools and techniques and you benefit from venture and interaction with specialists and peers alike.
This course will help you evaluate and combine your ideas to create a single, encompassing marketing plan.  This plan will include the priorities, resourcing and performance metrics appropriate for your organization. Once complete, you will be able to immediately put this plan in place to drive results. 
Whether you work in-house or agency-side – or are looking for new ideas to market your own business – these marketing courses will help. Developed by marketing experts from top universities and professional organisations, they will enable you to:
The Google Digital Workshop is an online marketing course offers a comprehensive program with sections covering digital marketing, email marketing, building a web presence, search engine marketing, search advertising, social media, mobile marketing (essential in these days when the majority of people surf the web on a table or smartphone), and more.
Wordstream is a search engine and social media marketing software company that helps marketers drive the greatest ROI from their paid search and social media campaigns. These free guides and ebooks distill learnings and best practices for users with varying levels of expertise running pay-per-click (PPC) campaigns. Here are some of its topics and offerings:
Knowing how to write well is an important skill for just about anything, but knowing how to write for the web is a whole different ball game. It takes clear and concise copy to gain the attention of your readers in just a few seconds.
Content Marketing is gaining prominence because a lot of people are simply getting tired of traditional formats of advertising. An important skill to add for a content writer, these courses are worth checking out. Specially recommended for those who have a flair for writing and want to figure out ways to do a work from home job by writing for clients all over the world.
In this online marketing course from Constant Contact, you’ll get all the ins-and-outs on tactics for Facebook, YouTube, Pinterest, blogging, and more. And the programs are geared to beginners to Internet marketing—think of it as Social Media 101, with an emphasis on integrating social media with email marketing to get you more leads and sales.
Fine-tune your digital marketing strategy with a well-chosen technology stack. Learn about the roles and benefits of each layer in the stack—marketing and advertising, digital experience and clickstream measurement, back office functions, and analysis—and the technology that will help you drive engagement, measure results, increase sales, and improve customer relationships.
As the business industry continues to grow and become more internationally and internet based, students who take courses in Marketing will familiarize themselves with the terminology, practices, and goals of a fast-paced field. Not only will they learn how to plan and think strategically but also how to conduct research, analyze and present data, and think independently.
The highly specialized and interdisciplinary master’s degree program Media, Management and Digital Technologies (MMT) was created in order to train both future leaders and founders in the (digital) media industry that show a high level of expertise in the intersection between media, management, and digital technologies. Therefore, the main goal is to attract highly talented and ambitious students from all over Europe and other parts of the world with a background in business, informatics respectively computer science or other integrated programs. The MMT master’s program is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and which does not require German language skills. It is jointly offered by the Munich School of Management and the Institute for Informatics of Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative Digitaler Campus Bayern which is part of Bavaria’s digitization strategy BAYERN DIGITAL. In general, there are no tuition fees for participating in the MMT program…. [-]
Review : This course was well structured, with excellent learning resources and many tips on how to immediately use the knowledge gained during the course. I would recommend this course to anyone who wants to learn about content marketing!
Adding new products to a company’s portfolio keeps revenues up and promotes innovation in the market. And offering products that follow a logical cycle matched to consumers’ needs will help promote lifetime customers, a concept closely tied to lifetime value. However, innovation alone will not determine the success or failure of a product.
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In general, you are not required to be certified in marketing management positions; however there are some professional certifications available. Earning certification shows potential employers that you are a professional in the field.
We stand behind our academic quality and believe you should have the opportunity to experience real classes before making a decision. Learn more about how you can start your Kaplan University education online or on campus with no financial obligation.
Both an MBA with a concentration in marketing and a marketing master’s degree will prepare you for marketing leadership positions across any number of business industries. While each track offers advanced training in marketing and managerial concepts and practices, they each have a distinct objective:
Below is a selection of the available study options in United States. If you’re interested in studying Business Administration in United States you can view all 65 Online Short Courses. You can also read more about the Business Administration discipline in general, or about studying in United States. Many universities in United States offer study programmes taught in English. Before starting a programme, you need to have a basic knowledge of the English language. Assess your level of English by booking the IELTS language test.
Trusted by more than 800 of Fortune 1000 companies, Hootsuite’s client list is nothing short of impressive, including the Obama administration, Facebook, HBO, Martha Stewart, Virgin, SXSW, Panasonic, Zappos and The Gap.
This course is the fourth online course in eCornell’s Marketing Strategy certificate program, and is based on the Samuel Curtis Johnson Graduate School of Management at Cornell University MBA marketing content.
The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field.
I run an award winning Digital Agency and also conduct Digital Marketing Social media courses across India (offline with hands-on training) and online courses too for Corporate, Individuals, Management students etc.
During each Insider Session, Dean answers the most frequently asked questions in four to six minute audio sessions. Questions are centered around tools and technology, content, distribution and advanced guest blogging tactics.
Conflict management – Conflict is a natural part of a healthy business environment, and knowing how to address it and resolve it to the good is a highly valuable ability. Learn how to successfully manage differences of opinion and work effectively with difficult people in online conflict management courses.
Sports and entertainment are perhaps two of the largest and fastest growing fields in the marketing industry. You’ll learn how to effectively tailor your skills and knowledge of marketing to the sports and entertainment industries, along with learning about the unique challenges and possibilities available in sports and entertainment marketing. Perhaps you’ll learn how to market to loyal and potential fans, or how to evaluate the different types of products and promotions that might be relevant to your particular area. You’ll also learn about the “sport marketing mix” – an additional component that joins the four Ps of marketing.


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