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Learn how to figure out which terms your customers actually search and how to create online content that is most likely to rank high in Google search engine page results.  For most organizations, search engine optimization presents a greater conversion opportunity that social media outreach.
Here’s a quick base on five of the best digital marketing courses we’ve discovered for professionals who have a love for digital trends and tactics and want to take their profession to the next level. In this list, we will highlight the objectives and learning path for each program, how the courses are sent, what they cost, and what distinguishes each one in the rest (pluses and minuses).
ALISON offers free online classes in various professional skills users can take at their own pace. In the Diploma in Social Media Marketing course below, students can get into the nitty-gritty and big picture views of different skills of different topics — just check out one of the many modules:
Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide.
In this online marketing course from Constant Contact, you’ll get all the ins-and-outs on tactics for Facebook, YouTube, Pinterest, blogging, and more. And the programs are geared to beginners to Internet marketing—think of it as Social Media 101, with an emphasis on integrating social media with email marketing to get you more leads and sales.
It all starts with having your own website and from there you can have a platform to build an audience while learning vital skills that will massively increase your social reach and income like SEO, growth hacking, conversion optimization, copywriting and email marketing.
LinkedIn doesn’t offer any designed courses, but the content on LMS website can help you understand various ways through which LinkedIn can help market content to targeted set of audience through LinkedIn Sponsored content, Sponsored Inmail, dynamic ads, display ads and text ads. Each of these 5 sections consists of an overview guide, case studies, data sheets, additional resources.
Another MOOC resource site, Canvas offers free online courses on a range of topics. While currently there are no courses that deal explicitly with online marketing, check back to see new offerings. Some courses that may interest online marketers include:
A training programme at Digital Skool would help you touch upon some key areas like Search Engine Optimization, Social Media Marketing, Social Media Optimization, Search Engine Marketing, Paid Search Advertising, Analytics and Email Marketing among others.
Time management – From getting the most out of time-saving office software to better managing the amount of effort you invest in everyday tasks, online time management training provides opportunities for day-to-day advantages you’ll wonder how you ever did without.
A disadvantage of digital advertising is the large amount of competing goods and services that are also using the same digital marketing strategies. For example, when someone searches http://nextnewtech.com/news/overstock-clearance-sale-company-stockclearanceguru-celebrates-successful-launch/0052164/ a specific product from a specific company online, if a similar company uses targeted advertising online then they can appear on the customer’s home page, allowing the customer to look at alternative options for a cheaper price or better quality of the same product or a quicker way of finding what they want online.
The Small Business Administration has one of the best selections of business courses on the web. Topics include everything from starting a business and business management to government contracting and international trade. Most courses take only 30 minutes to complete.


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