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This course provides  a clear overview of the digital marketing world.  Discover  how players such as ad networks, demand-side platforms and data management platforms interact with advertisers, agencies and publishers. Then learn how to use time-proven frameworks to assess your customers’ needs and identify your primary marketing objectives. Once you’ve put that all together, you’ll learn how to  evaluate the performance of digital marketing campaigns. 
This marketing course will set you up with a full understanding of how to properly approach data analytics in marketing and how to make informed decisions based on your finding. In short, you’ll be a data wizard!
Every company, or even many powerful individuals, need a public relations team. Public Relations differs from advertising and marketing in that public relations gains or creates exposure for their chosen […]
Taught by leading professors and professionals, this degree will incorporate theory and practice to give you professional-quality mastery of marketing strategy and implementation. You will not only be prepared to take on complicated, vast marketing campaigns, but also be able to employ complex analysis and research of your target markets.
Northwestern currently hosts its Content Strategy for Professionals certificate program on Coursera. All the courses can be taken (aka “audited”) for free, but to receive grades and take tests, it costs $50/month for the courses. In most cases, it may cost additional tuition to http://inrealworld.com/news/overstock-clearance-sale-company-stockclearanceguru-celebrates-successful-launch/0052164/ an actual certificate from Northwestern.
A disadvantage of digital advertising is the large amount of competing goods and services that are also using the same digital marketing strategies. For example, when someone searches for a specific product from a specific company online, if a similar company uses targeted advertising online then they can appear on the customer’s home page, allowing the customer to look at alternative options for a cheaper price or better quality of the same product or a quicker way of finding what they want online.
Copyblogger is a content marketing company that creates content about content (so meta). Its blog provides a ton of great resources about digital marketing, and this class, Internet Marketing for Smart People, is made up of ebooks and emailed lessons and other course materials. Copyblogger espouses four pillars of content marketing success, which it delves into over the course of this class.
I have the tendency to cringe when I hear the words “Excel PivotTables.” But I also understand how important the use of PivotTables can be in diving into your analytics and making informed decisions about marketing.
These are awesome Brian! I’ll be adding a few of them to my digital marketing resource guide http://www.themissionmarketer.com/digital-marketing-resources/ . I have a ton of Buffer resources on there, always great content from you guys!
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the… more
One of the most important reasons many people invest in content marketing is to get better search rankings. This 4.5 hour long, 50 lecture series on How to Write Great Web Content – Better Search Rankings is an ideal match for people looking for a course on SEO writing or developing a career in Search Engine Optimization industry. All information is mentioned in detail here.
Benefit:Understand tools such as Google Adwords, SEO, and use of Google Analytics in measuring the results of two campaigns that will be designed during the workshop.A highly practical workshop where attendees are encouraged to exchange experiences among themselvesThe workshop uses a practical methodology to acquire skills in the management of social media communities.Addressed to:Graduates in administration and marketingEngineers in computer systems, industrial and relatedRequirement:… [-]


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