business management short courses hbs course catalog

Jump up ^ Hart, Cathy; Doherty, Neil; Ellis‐Chadwick, Fiona (2000-09-01). Retailer adoption of the Internet – Implications for retail marketing. European Journal of Marketing. 34 (8): 954–974. doi:10.1108/03090560010331441. ISSN 0309-0566.
Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
As a marketing team spread around the world — from the West Coast in the US to the East Coast in the US to Canada, to the UK and Singapore, we always keep an eye on the latest marketing and productivity tools to help us stay connected and do our best work. Our team also […]
General Assembly offers live and online paid and free courses for a variety of technical skills and disciplines. General Assembly’s Dash offers a free online coding class that teaches the fundamentals of HTML5, CSS3, and Javascript — watch the course overview below:
Customers are often researching online and then buying in stores and also browsing in stores and then searching for other options online. Online customer research into products is particularly popular for higher-priced items as well as consumable goods like groceries and makeup. Consumers are increasingly using the Internet to look up product information, compare prices, and search for deals and promotions.[17]
Introduction to Environmental Economics and Policy – Webcast Berkeley – This class provides the businessperson with an introduction to microeconomics, with a special focus on resource, agricultural and environmental problems.
Selling and Pricing Strategy – Discover factors affecting pricing strategies and objectives, and learn steps in the selling process. Lessons also explain such terms as pricing cost, price selection and price elasticity.
EdX is an online learning platform trusted by over 12 million users offering the Financial Decision Making in collaboration with University System of Maryland – USMx and UMUC. Learn how corporate leaders make effective decisions to maximize profitability and achieve strategic organizational goals. 
Business Ethics in Contemporary Business – Education–Portal.com – This business lesson in ethics explains how ethics apply to the world of business, and it focuses on a case study involving the company Enron.
When I started out, I pitched SEO packages to local business owners that I met through networking, which is a good way to start building result-oriented business case studies that show the ROI (return on investment) that has been generated from your efforts. Once you have those and you can prove you consistently get results, you’ll be completely indispensable because nearly every online business succeeds or fails based on the quality of their digital marketing (and people who are really good at it are rare).
This Business Management – USA course at International Career Institute (ICI) develops the skills necessary for managing a small business, or a department within a larger business. Developed by professionals with many years of experience, it covers a range of topics that will ensure your career in Management has a strong foundation.
Steve Blank, author of The Startup Owner’s Manual and The Four Steps to the Epiphany, teaches this nine-lesson class. Students learn how to identify and engage customers, use feedback, market a product, and make strengthen a business model.
General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.
Other marketing topics you may choose to specialize in include: advertising research, business-to-business marketing, integrated marketing communications, luxury brand management, public relations, sales management and operations, social marketing and statistical applications.
Leadership: Leaders and Their Role in Organizations – Education-Portal.com – Leadership is the way in which we lead employees to reach company goals. This is a very important part of employee productivity and performance. This class will teach you how leaders influence employee behavior.
Paul Jarvis, designer, writer, teacher, software creator, podcaster and MailChimp expert, has created a 39-video course on how to use MailChimp the right way. Chimp Essentials: Master MailChimp for Your Business is designed to help you get smarter about your email marketing, making money from your newsletter. This is another one of those courses that only runs at set times, so it would be a good idea to register your interest on the course waiting list, and Paul will contact you next time he runs the course.
Bestselling business author and prolific marketing genius, Seth Godin has been starting, running and bootstrapping companies for nearly 40 years. He is renowned as the master of verbal brevity–considered by many to be the best writer of short man gadgets for home posts in the world. In this online business course, The New Business Toolbox: Help Your New Business Do It Right the First Time, Seth shares practical nuts and bolts material for the owners and managers of small businesses. The theme of this online business course is that you should build a business around ideas that work, by following seven simple concepts that Seth teaches over a series of video lessons and activities.
Five courses and a hands-on capstone project will earn you a certification from Coursera’s Digital Marketing Specialization. Covering analytics, SEO, social and 3-D printing, each course requires 32 to 40 hours over four weeks to complete. In all, the entire specialization track takes 26 weeks to complete. The individual courses are priced at $79, while the entire package is priced at $426.
Daniel Rowles has been working in digital marketing for the past 15 years, with extensive experience working both client side and within the agency environment, helping to plan and implement digital marketing strategies.
** This is an Endorsed Certificate in Business, Management (level 1)*students will receive an *Endorsed Certificate* from *Ofqual* recognize awarding organisation. Business Management is a vast discipline that includes the planning, organising, leading and controlling of the business…

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