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This six-course online marketing certificate provides you with the MBA-level strategic marketing training you need to make strong business decisions and set strategic direction for your company, unit, department, or product line.
The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) p… more
Diploma to DegreeAthabasca University has worked with many community colleges and technical institutes to build post diploma routes to degree completion. These post diploma programs recognize university-level work that has been completed in the college sector and awards block credit into our Bachelor of Management (BMgmt) and Bachelor of Commerce (BComm) programs.
The tagline for this online business course on Udemy, Storytelling for Business says it all: “Grab attention. Create emotion. Inspire action.” Instructor Kevin Allison clearly knows how to tell a story. He’s been a scriptwriter on television series including The State on MTV, Stella, Reno 911! and Flight of the Concords. In this online business course, he teaches you how to create unforgettable stories to use throughout your career.
If you’ve only got an hour to invest, the American Marketing Association offers a series of Digital Marketing eLearning Certificate modules that cover Social Media Marketing, Email Marketing, Web & Digital Analytics, Content Marketing and Mobile Marketing. An Online Advertising module is in the pipeline, scheduled to be launched in May/June 2016.
Some companies can be portrayed by customers negatively as some consumers lack trust online due to the amount of advertising that appears on websites and social media that can be considered frauds. This can affect their image and reputation and make them out to look like a dishonest brand.
Some people believe that the age of cold emailing is dead. Scott Britton, software entrepreneur at Troops and prolific online teacher, clearly disagrees. This course, Crack Cold Emailing to Increase Sales and Grow Your Business, makes a claim to be “the best course on Cold Emailing on Udemy.” It includes a detailed blueprint of a different, successful way that you should approach cold emailing.
Marketing 101 goes over the basics of marketing, including the five P’s, product, promotion, price, place and positioning. These materials incorporate online tutorials, Web content and audio instructions to help students learn about the subject. Common course topics include goods, services, needs, wants, customer research, business research and estimating market size.
While the full specialization costs $49/month for complete access, if you don’t want the projects or certification you are able to search for the individual courses and when you click the “Enroll Now” button choose “audit the course” to get access to most of the course content.
This SEO Training class is perfect for social media managers, executives and entry-level employees. This SEO course will help you increase the search rank of your corporate website, you blog or LinkedIn profile.
Amazon Store Management: Run a Successful Amazon Store is an online business course by instructor William Peña, the author of two notable business books: Passive Income in 90 Days, and The 3 Day Entrepreneur. Featured on Udemy, this online business course focuses on creating a business by selling your own products on Amazon—so if you’re looking to get into eCommerce, this course is for you. Throughout the online business course, he demonstrates how to can create a passive income stream by using Amazon as a marketplace for growing your online sales.
In this first online course of eCornell’s Marketing Strategy certificate program, you will learn about the role marketing plays within an organization, some ethical questions that surround marketing practices, the impact that a strategic approach can have on marketing within your organization, and the components of a well-defined marketing strategy and overall business strategy. In defining how the organization will successfully engage customers, prospects and competitors in the market arena, you will discover how to think strategically about the market you’re in, why you’re in that market, and what you’re trying home brew gadgets accomplish in that market. You’ll also gain a strategic view of your organization’s brand.
HBX brings online business education to life through the use of our proven case study method and our innovative, student-centered platform. Our programs are designed to give you the fluency, skills, and confidence needed to fully participate and succeed in the world of business. Whether that means a seat in the boardroom or the skills to excel in an MBA program – HBX gives you the tools you need to belong wherever you aspire to be.
I never knew an online course could be so hands-on. Creating digital ads, writing a blog and seeing how a SEM bid process on keywords actually looks are just a few examples of how this course has provided value to my career.
While not a social media “class” in a traditional sense, Buffer’s Week-of-Webinars covers everything from content curation to social media analytics to getting your content seen in the Facebook News Feed.
A: As our courses require a significant amount of work, we generally recommend that students only take one certificate course at a time. Students can complete all designation requirements in approximately 19-24 months.
 The Open University: Do you want to learn from an organization dedicated to free, open-source information and education? The Open University offers hundreds of amazing courses, as well as great open-source materials that can help you learn more about anything. The Open University has some amazing courses in marketing that you shouldn’t miss—these self-paced courses cover basic and advanced-level topics that will challenge and allow you to articulate marketing ideas in a constructive, analytical way.
Participants will examine the concept of branding through a strategic lens to understand why brands are so valuable, and explore the many factors that contribute to that value. You’ll learn that creating a memorable brand takes much more than just developing a strong image. Through the concept of brand equity, you will explore the various aspects of a brand’s success that are created internally, and influenced externally by consumers.
Given that digital is data driven, it is imperative that you understand the kind of metrics which are important and need to be measured to gauge the success of a campaign. The Google Analytics blog is a good place to start. You can also refer to KissMetrics for a more advanced understanding on Analytics.
Introduction to Environmental Economics and Policy – Webcast Berkeley – This class provides the businessperson with an introduction to microeconomics, with a special focus on resource, agricultural and environmental problems.
4. eCommerce growth both in urban and rural areas – India’s e-Commerce revenue is expected to jump from $30 billion in 2016 to $120 billion in 2020, growing at an annual rate of 51%, the highest in the world, according to a joint According to TOI “India is the fastest growing e-commerce market: Study“: Source: India is the fastest growing e-commerce market: Study | Gadgets Now
Future of Branding Week created by Future London Academy is an immersive 5-day programme with talks, office visits, mini-workshops, roundtable discussions and guest lectures from the most exciting creative agencies in London. Learn how the biggest brands approach their marketing strategy and how leading design companies inspire their teams. Find out how to create brands that will last for generations and what trends you need to be aware of not to become obsolete in 5 years. And the best part – you will spend a week with 20 like-minded entrepreneurs and UX professionals from around the world. [+]
Management Communication for Undergraduates – MITOpenCourse – You will learn about how to develop the writing, speaking, teamwork and interpersonal communications that you need to be an effective manager. You will learn the most important communications strategies through discussions, exercises, cases and examples.
Marketing is the promotion of products and services, and it is essential for any business that wants to experience success. A marketing program may teach students about market trends, analysis, strategies and research.

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