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Seth Godin is a renowned author and blogger who has been inducted into the Direct Marketing Hall of Fame. His Premium Skillshare course, The Modern Marketing Workshop, is firmly aimed at the marketer of today. It teaches you the four building blocks of modern marketing and the relevant terms that underpin them. Seth tries to show you how marketing truly works in the 21st Century. You will ultimately prepare a marketing plan for your own business.
If you’ve considered studying business, but can’t seem to carve out the time for such an undertaking, consider Alison’s free, online business courses. Learn leadership skills, fundamentals of business law, business growth strategies and more. Whether you’re considering starting a business or just looking to improve your business knowledge, Alison has a course for you.
One of the most important reasons many people invest in content marketing is to get better search rankings. This 4.5 hour long, 50 lecture series on How to Write Great Web Content – Better Search Rankings is an ideal match for people looking for a course on SEO writing or developing a career in Search Engine Optimization industry.
A digital marketing background in a related discipline is not required for our professional diploma courses. The aim of our professional diploma and specialist diploma courses is to enable you to learn everything you need to know, so you can kick start your digital career.
Innovation, Markets and Industrial Change looks at the roles of production and sales on shaping markets. Topics covered in *the course include technology, costs, industry life cycles and network externalities as they relate to markets. Figures and short quizzes are used to help learners better understand course content.
Another disadvantage is that even an individual or small group of people can harm image of an established brand. For instance Dopplegnager is a term that is used to disapprove an image about a certain brand that is spread by anti-brand activists, bloggers, and opinion leaders. The word Doppelganger is a combination of two German coolest home gadgets 2012 Doppel (double) and Ganger (walker), thus it means double walker or as in English it is said alter ego. Generally brand creates images for itself to emotionally appeal to their customers. However some would disagree with this image and make alterations to this image and present in funny or cynical way, hence distorting the brand image, hence creating a Doppelganger image, blog or content (Rindfleisch, 2016).
Industry Case Study Exercises – For each of the core modules, participants will do a hands-on exercise based on a real-life industry case study. These 60-hour case study exercises are of various brands such as Cadbury Dairy Milk, Carwale, Microsoft, Myntra, ICICI Bank & Puma.
Lilach Bullock, listed in Forbes as one of the top 20 women social media power influencers, crowned the Social Influencer of Europe by Oracle, and popular speaker on the digital marketing world circuit.
By the end of this email marketing course, you’ll have a great understanding of how to create engaging email marketing campaigns and how to optimize your strategy in order to increase business revenue.
 University of New England (Australia): Are you looking to take an introductory course in Marketing Management that will teach you the overall management process of marketing, as well as present information in informative, easy to understand materials? UNE offers this great course that will help you understand and apply strategic marketing management theories to help you become a better businessperson.
Ever found yourself looking at an advertising campaign and thinking you could do better? Regularly get excited about the latest social media innovations? Pride yourself on your strong communication skills, especially when it comes to persuasion? Then marketing degrees could be for you.
Corporate Finance – Coursera – This is a solid introduction to business finance, meaning corporate financial management and investments, for graduate level students in business school who need to prepare for upper level class work.
MODULE 1 – Technological Environment and Legal MODULE 2 – Introduction to analytic MODULE 3 – Objectives and strategies of a website MODULE 4 – Google Analytics I MODULE 5 – Google Analytics II MODULE 6 – Social Media Analytics MODULE 7 – Analytics in E-Commerce MODULE 8 – Analytics Adobe / Omniture MODULE 9 – Excel for Analysts MODULE 10 – Communication address MODULE 11 END OF PROGRAM. Always accompanied by your expert, your project tutor and the head teacher…. [-]
Carter Thomas clearly knows something about creating apps. Since 2011, he has published over 1,500 apps that have resulted in more than 18 million downloads. Make Your Own App: No Coding Required helps you get started on creating and publishing apps. It covers all of the stages of creating an app and gives you the steps you need to follow. This includes information on monetizing your app and how to hire a developer if you lack coding skills yourself.
Their Search and Social Media Marketing for International Business course will help you develop your professional online identity and use search engine optimization and social media marketing tactics and strategy to build an online audience.
Online education and certification offered by professional teaching organizations can be a lifesaver pertaining to marketing professionals. They give you abilities proven to be effective in the employees, taught by experts who have live and breathe the stuff. You stay current with the latest tools and techniques and you benefit from venture and interaction with specialists and peers alike.
Given that digital is data driven, it is imperative that you understand the kind of metrics which are important and need to be measured to gauge the success of a campaign. The Google Analytics blog is a good place to start. You can also refer to KissMetrics for a more advanced understanding on Analytics.
Learn a hands-on practical guide to delivering first class mobile experiences throughout the customer journey, focusing on the very latest developments in responsive web design, app Store marketing, geo-marketing, loyalty and analytics.

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