Specialize in online marketing and you’ll explore the concepts and tools required to plan, deliver and track an effective online marketing campaign. You’ll be looking at e-marketing and social media from a strategic perspective, with a focus on specific technologies and tactics that could be relevant to a campaign, and how different online tools can be used to connect businesses and organizations to their customers, and ultimately sell their product or service.
Offered in 10 15 min bite sized modules, twitter flight school offers tailored content across different agency roles and functions, including senior leadership (for personal branding), account planning (to incorporate Twitter in media plan to influence key decision makers) and campaign management (to launch and optimize paid campaigns to drive business results)
Seth Godin is a renowned author and blogger who has been inducted into the Direct Marketing Hall of Fame. His Premium Skillshare course, The Modern Marketing Workshop, is firmly aimed at the marketer of today. It teaches you the four building blocks of modern marketing and the relevant terms that underpin them. Seth tries to show you how marketing truly works in the 21st Century. You will ultimately prepare a marketing plan for your own business.
For some years now, we have been globally immersed in the so-called digital age, a major and disruptive change in every aspect of our life. Business environment is no exception. The creation of companies that operate exclusively on the Internet has revolutionized the conventional way of conceiving the company, the strategy and the models of doing business. Thus, new cases of business success such as Google, Facebook, Twitter, Netfl ix or Spotify, among other OTTs, are digital natives. The rules of the game have changed and now any company or organization must know how new technologies aff ect the company, how to take advantage of them and how to use them to fi nd new opportunities or new competitive advantages…. [-]
So far in my research, Digital Vidya has the most comprehensive and quality training content when it comes to digital marketing. So if you don’t want to compromise on quality, go ahead with Digital Vidya’s training. But at Rs.56,000 including taxes, it is not a cheap training program.
I put this fantastic course on Neuromarketing under the Analytics and Data section because it really gets into the nuts and bolts of why people make the decisions that they do online and in real life. Understanding that can help marketers and business make decisions based on data and research.
While a general foundation in basic marketing topics is essential, your Masters in Marketing degree should also allow you the opportunity to specialize in one or more areas. Choosing one or more marketing topics in which to specialize will help you gain in-depth, expert knowledge, or help you approach a related field through a marketing lens. In either case, your specialist knowledge should leave you more attractive to employers and more confident in your marketing abilities. Some common marketing topics include:
Believe it or not, this is only the tip of the iceberg when it comes to available online learning. Learning from others who have been successful is essential to entrepreneurial success, so don’t let excuses hold you back! Put in the time to work on your skills and your business will flourish.
A strategy that is linked into the effectiveness of digital marketing is content marketing. Content marketing can be briefly described as delivering the content that your audience is seeking in the places that they are searching for it. It is found that content marketing is highly present in digital marketing and becomes highly successful when content marketing is involved. This is due to content marketing making your brand more relevant to the target consumers, as well as more visible to the target consumer.
Growth Hacking is the super field which encompasses all aspects of digital marketing and makes you an expert at using them most efficiently to drive more clicks, users, sales and profits. It’s all about scaling up and scaling up fast. We’ve curated the best courses on the subject and think you will find what you are looking for.
Classes will be taught by professionals with expertise recognized in the market, which will bring data from the reality of agencies, clients and large cases. The idea is to give students a practical way the challenges and opportunities related to Branding…. [-]
Coursera’s Digital Marketing Specialization can be described as beginners’ course that is exploring several aspects of the new digital marketing environment, including digital marketing analytics, search engine optimization, social internet marketing, and 3D printing. This article is tailored to provide an knowledge of the foundations of the innovative digital marketing landscape and get a new set of stories, ideas, and tools to help you electronically create, distribute, promote, and price products and services.
The Diploma in Business Management is a 120 credit qualification. You can choose from range of Levels available from Level 2 to Level 7 depending on your current qualification or work experience. Learners will gain an extensive skill set for both care and managing, ensuring that they are able…
If you’ve considered studying business, but can’t seem to carve out the time for such an undertaking, consider Alison’s free, online business courses. Learn leadership skills, fundamentals of business law, business growth strategies and more. Whether you’re considering starting a business or just looking to improve your business knowledge, Alison has a course for you.
The course aims at the understanding of branding, and the role of professionals in strategic brand management. This course provides information for participants to have a current view of Branding and identity can develop strategies and direct the expression of the brands we manage, so that they stand on their reference market.
Make an effort naming just one industry or perhaps discipline that changes quicker than digital marketing. This isn’t just the technology and speed of interaction that changes fast. It’s likewise the way that marketers make an effort new tactics to stay in front of the curve.
Whether writing turns into a full-time career for you or just a fun project to tackle on the side, the folks at Contently are happy to help prepare you to pitch your content ideas to brands both big and small.
Deepak Kanakaraju is a Digital Marketing Consultant from Bangalore, India. He is also an Author, Speaker and Trainer in the field of Digital Marketing. He blogs about digital marketing tips at this blog DigitalDeepak.com. Contact him or learn more about him from this page.
Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. That’s where self-paced online learning comes in.
You’ll learn all about SEO, blogging, landing pages, lead nurturing, conversion analysis and reporting come together to form a modern-day inbound marketing strategy. This free online marketing course is presented in different modules, where after successful completion of all the lessons and tests, you’ll be HubSpot certified!
With the tagline, “you don’t have to be a genius to master internet marketing,” this 20-part email course from the folks at Copyblogger offers a great starting place for those new to the marketing field. What’s unique about this course is that it digs deeply into the areas of direct response copywriting and relationship building.
Rachel Rodgers uses her experience as an intellectual property (IP) and business lawyer for innovative companies to teach you to Protect and Profit From Your Intellectual Property. She explains how IP works and how easily you can protect your creations. This course covers such topics as conducting an IP audit, licensing your work, and protecting your copyright and trademarks. This course is suitable for all creatives and entrepreneurs.
It’s a free 14 day email course that focuses on actionable hacks you can use to automate, scale, and improve your marketing efforts. Including Viral Referral Campaigns, Optimizing Landing Pages, Twitter Automation, SQL queries and more. No coding knowledge required.
It is the ideal course for students interested in acquiring technical and managerial skills to build a career in the marketing and gadgets to pair with google home markets. The program is digital oriented, in order to provide students with practical knowledge in brand management, marketing, and communication strategies…
The tourism sector in general and the hotel in particular are experiencing a rapid transformation in the area of marketing, distribution and sales. The mastery of new online tools are key to manage the hotels. The high competitiveness of this environment requires the figure of the Director of Ecommerce and the Director of Revenue Management as key positions within the current hospitality industry.
You have heard/seen from some of your friends, family, colleagues that digital marketing is a compelling career option and has got good opportunities, so you decided to do your own research, taking opinions from your friends, mentors, professors, online and offline. You came to know yes it’s a good option.
Whether you work in-house or agency-side – or are looking for new ideas to market your own business – these marketing courses will help. Developed by marketing experts from top universities and professional organisations, they will enable you to:
In this online business course, veteran entrepreneur and New York Times bestselling author Ramit Sethi shares his techniques for transforming your financial outlook. How to Make Money is about much more than just making money—it’s about how to identify a profitable niche idea that you’ll be uniquely qualified to build a business around. It’s perfect for people who want to get into freelancing, consulting or otherwise selling your services to build an online income. This online business course talks about what you should (and should not) be spending money on while building a business and goes deep into my favorite subject—using your skills to make extra income by building a profitable a side business.
Looking at an MBA down the road? Enroll in our MBA Bridge program and take three graduate-level courses in your BSB program. You could save time and money by earning your BSB and MBA in just over five years.